Name: Jason Hupe

 Business Name & Location: Jason Hupe Photography, Southern Adirondacks

 Years Working in the Event Industry: 12

 Years Owning Your Own Business (if applicable): 10


Business Facebook Page:


How did you get started in the industry?

My story is pretty common, I went to RIT in Rochester NY and received a BFA in advertising photography. During my last few months I met a girl who was originally from Upstate NY. After graduation I moved to the area and began working as a photojournalist for a newspaper. I met a fellow photographer there who was doing weddings as a side hustle and he asked me one day if I wanted to come along and help him. It was one of the most terrifying experiences of my life, but halfway through I fell head of heels with the whole thing, the details, the emotions, the traditions, the people. I never looked back.


What inspires you?

After just celebrating my 12th wedding anniversary with my wife and looking back at my own wedding, what inspires me is knowing that for each couple I am capturing moments that really are “once in a lifetime”. Having the opportunity to be front row to such an important event in a love story, you can’t help but be inspired to push yourself to give it your all.


What style of photography do you specialize in?

I am a documentary photographer at heart and that translates very well to weddings and creating stylized storytelling images.


What is your favorite part of the job?

I would definitely have to say the clients you meet and relationships formed. I understand during a wedding how important the photos are to the couple, their family, and their legacy.

Sometimes it is not until years later that a photograph will show its true value and I’m humbled to be part of that.


For an engaged couple, when is the best time to book the photographer?

I would say as soon as you have your venue picked the next step is to secure a photographer. Typically that means a year out.


What are some things couples should look for when choosing a photographer for their wedding?

Factors like price and products are always a consideration, but at the end of the day the most important part are the photos themselves. I would whole heartily advise couples to book a photographer who works really resonates with them and place that above all else. The next most important consideration is being comfortable with and having trust in a photographer. By the end of a wedding I feel like I am part of the inner circle since I have been right there for the entire day. It is quite a unique position to hold and it is impossible not to approach the day with true sincerity.


 What advice do you have for couples planning their big day?

Once the day comes, surrender to it all and forget everything you spent the past year planning and be in the moment.  It is easy to become distracted by all the external forces that go into the day, but always try to stay grounded and remember what matters most and let everything else go.



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